Sunday 14 September 2008

Japanese TV

Groups of men and women of different ages are sitting behind a table. Host(s) are standing asking questions, leading the discussion. This is the dominant format.

TV advertising. Fast pace, different voice for voiceover for each main edit gives bulleted feel. Voices are chosen for maximum contrast e.g. little girl then deep voiced man. Often on sentence isn’t quite complete before next one starts. End frame typography is usually stunning. Set centrally with large border of whiter space. Everything has a jingle.

TV news always man and women. Man leads. Women constantly nodding and saying ‘hi’ in agreement with what he’s saying.

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